Natalia Alaverdian founded A.W.A.K.E. (an acronym for All Wonderful Adventures Kinder Enthusiasm) in 2012 as commercially viable luxury womenswear line, which aims to supply conversational and conceptual wardrobes. Keystone themes within the collection are grounded by derivatives of Japanese attire, guided by Alaverdian's personal touch on classic silhouettes, tailoring, and cultural underlinings.

Related: A Tentative Atelier