The Czechoslovakian-born brand, Laformela, was founded in 2010 by Miroslava Kohutiarová and Antonín Soukup for people unafraid to outwardly define their personality and fashion identity. The duo is inspired by the internal and external, their internal memories and sense of freedom, and their external environment and culture. Rooted in both a Czech and Slovak vision, with attention to environmental sustainability, their work takes a bold approach to color and graphics with timeless and meticulous craftsmanship.