KUSIKOHC is one of artist Cho Gi-Seok's many creative outlets in which he explores the complexity of human identity. Cho's label, which pronounces his name backwards, is an ode to the coexisting elements of a multidimensional personality. His emblematic collection Right To Fail is a defining statement for the brand, characterizing its approach to transcending boundaries on a personal and commercial level. Collections of street-inspired relaxed silhouettes rendered in unexpected combinations of textures and patterns capture the essence of Korean youth culture. KUSIKOHC embodies individuality and cultural trends with an experimental aesthetic and a poetic slant.