Dami Kwon and Jessica Jung originally started a concept boutique brick-and-mortar location showcasing a multitude of uniquely curated designers. One year later, the Seoul-based brand We11done (i.e. well done) debuted, the label's first collection was a mix of athletic and streetwear-oriented pieces. The duo's design process reinvents futuristic visions from interdisciplinary and archaic reference points, born from references to artwork or literary passages, and remixed from the nostalgia of 90's and 2000's aesthetics with sleek, contemporary sophistication. The label's products reflect this spanning vision: eclectic, yet timeless reinterpretations of bygone silhouettes.