Lama Jouni believes that change is crucial in order to keep growing & evolving. The label launched in 2020 with a line of essentials introducing classic & timeless pieces that will always be part of the brands aesthetic, all produced thoughtfully with limited stock. In addition, all materials are biodegradable. LJ has taken mindful steps into becoming a conscious & sensible brand keeping in mind the lifecycle of each piece. They strongly believe in the process of manufacturing environmentally conscious garments by limiting the use fabric in order to avoid wasting resources. The essentials are carefully designed to be season-less garments which gives them longevity & versatility.
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