Born from a shared sentiment among childhood friends, EZR emerged when Creative Director Eli Azran and Chief Marketing Officer Cedric Benaroch felt the need to craft a world they couldn't find. The allure of the creative process propelled them to explore a universe where innovation, craftsmanship, and beauty became their obsessions. Established in 2024, EZR is dedicated to disrupting the luxury space with a clear focus on creating a legacy brand that embodies the essence of innovation, craftsmanship, and timeless beauty.