In 1978 Gianni Versace founded his eponymous label, beginning his legacy in International fashion and Italian luxury. Following his death, his sister, Donatella Versace took over the helm of creative director. The brand's logo, a Medusa head, is an homage to his upbringing and memories in Calabria, symbolizing the aesthetic of the brand, frightening and beautiful. Greek mythology and art also inspired the signature maze-like motif seen in many pieces. Drawn from his classical inspirations, the bombastic patterns, with baroque and classical imagery, evoke the edges of traditional and contemporary visions. The Milan-based label has been at the forefront of Italian design for decades and has been continuing to cement its legacy.