Cruda is a woman-founded Mexican footwear label that thrives on resilience, much like the small plants that push through cracks in the pavement. Known for its bold experimentation with proportion, Cruda amplifies classic silhouettes with chunky heels and extended soles. Each pair is crafted exclusively from deadstock materials, reinforcing the brand’s commitment to conscious production. But Cruda is more than just shoes. It is about emergence, survival, and making deliberate choices with intention. Fierce yet honest, it embraces difference, embodying the same strength as the grass that defies concrete and stands firm against the elements.

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