Founded in Tokyo in 2001 by Tatsuya Kimura and Sanae Yoshida, Discovered began with custom-made clothing for musicians, DJs, actors, and artists before presenting its first runway show in 2009. Rooted in the concept of “Opposition Mix Up,” the brand explores the fusion of conflicting aesthetics to create genre-less designs. Balancing classical tailoring with casual elements, Discovered builds collections that reinterpret real clothing through a lens of originality, contrast, and contemporary Tokyo sensibility.

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