DIDU is a Chinese fashion designer DIDU who founded the namesake label in 2018 - newly rooted in Paris. The label was built on high quality materials mixed with subversive culture and modern craftsmanship. Delivering a mix of feminine attraction alongside elegance with a focus on power. Her work not only brings a hyper-feminine, subversive & futuristic point of view on women, but it also portrays the position they occupy in contemporary society. Ultimately drawing inspiration from her Chinese cultural heritage, intermixed with Western & European culture.