Tareet, founded by Etienne Diop, is a French brand that blends Afro-European aesthetics to honor the cultural heritage of the designer's upbringing. Inspired by his family, surroundings, and Afro-European heritage, Diop emphasizes artisanal craftsmanship and slow fashion, often using end-of-roll fabrics and upcycling materials to create unique pieces. The brand's creative process involves 3D mockups and molding techniques, incorporating reinterpretations of Arabic script. Tareet's collections reflect themes of police violence, discrimination, and colonial history, offering a visual commentary on these social issues. Diop views his work as a fusion of art and design and aims to inspire future generations, with plans to open a public design school in Marseille and Dakar.

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