Demon is a result of the re-qualification of a former reality. Ignited in 1963 in Montebelluna by Girolamo Deon and now re-emerging in 2020 with a new vision, guided by Alberto Deon. The brand aims at expressing the vernacular legacy of its territory within the language of contemporary design. Grounded industrial history allows it to investigate the interweaving threads of technical solutions and avant-garde taste, maintaining a fascination for its heritage while under taking a disruptive reinterpretation of it.