Namesake is a brand born from the unlikely relationship of basketball and a growing Taiwanese family emigrating from Japan to America. Arriving as the brainchild of three brothers, Richie, Michael, and Stevie Hsieh of SENSENamesake celebrates their small-town agricultural countryside upbringing via a functional re-imagination of contemporary sportswear and workwear items — purposefully created with an eco-friendly twist and their in-house "FAMILY MATTERS," mantra.