Shanghai-based pet-tree-kor, explores the natural wonders of the world beginning with its moniker, derived from an expression meaning 'the smell of soil after rainfall'. The label was founded in 2021 and is centered around creating groundbreaking menswear that is inspired by a synthesis of nature and contemporary urban life. Intuitively layered and textured pieces find earthy overtones mixing with unconventional, architectural silhouettes, while knits, blazers and outerwear leverage a tranquil yet adventurous styling approach. Past collections showcased sumptuous garments in actual greenhouses, bringing a visceral element to it’s nature-focused aesthetic. A serenely confident new voice in modern menswear, pet-tree-kor presents high-concept collections that remain wearable for everyday.