Referred to as the highest quality kilograms of cocaine available, triple zero represents the purest product available. 000 Worldwide was conceived the day Jakob Deitell was released from Lompoc United States Penitentiary after serving a ten-year sentence for drug trafficking—and wanting to transform his newfound perspective into something positive, Deitell decided to channel his creative energy within the realm of fashion. Each 000 product is cut, sewn, and finished by hand in Los Angeles. Anyone pictured in the brand's campaigns has served FED time and stood beside Deitell behind bars: no falsified dramatic representations, no artistic license, zero bullshit.
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