RECONSTRUCTED EDIT:
A HIGHLIGHT OF ECO-CONSCIOUS BRANDS, AVAILABLE AT H LORENZO
RECONSTRUCTED EDIT:
A HIGHLIGHT OF ECO-CONSCIOUS BRANDS, AVAILABLE AT H LORENZO
Upcycling at its core, means building new garments from what already exists: deadstock, military surplus, antique textile, vintage workwear, or reclaimed fabric carrying stories of previous lives. Marine Serre, Joshua Jamal, By Walid, August Barron, Laura Gerte, and Prototypes each operate within this framework, though the results could not look more different. Whether the reconstruction is a key visual feature or indistinguishable from a "new" garment, the process is paramount to these designers. Their approaches differ and designs diverge, but the underlying logic holds. The difference in aesthetics proves the potential in a garment is fluid, never set in stone, always ready for another life.
A HIGHLIGHT OF STREETWEAR BRANDS, AVAILABLE AT H.LORENZO
A look at some of the designer streetwear brands for Men and Women available at H.Lorenzo
Joshua Jamal builds garments from what already exists: military surplus, vintage workwear, deadstock pulled apart and reconstructed into something louder than its origins. The designer's approach is graphic and confrontational, each piece carrying the visual weight of punk and crust culture through upcycled construction and dense, original detail work. His collaboration with AWGE and his handmade NBHD Shorts have become a cult item, worn by Playboi Carti and Ye among others.
Joshua Jamal builds garments from what already exists: military surplus, vintage workwear, deadstock pulled apart and reconstructed into something louder than its origins. The designer's approach is graphic and confrontational, each piece carrying the visual weight of punk and crust culture through upcycled construction and dense, original detail work. His collaboration with AWGE and his handmade NBHD Shorts have become a cult item, worn by Playboi Carti and Ye among others.
Laura Gerte Founded in Berlin in 2023, Laura Gerte makes clothes for women who already know. The label is rooted in feminist and socio-cultural inquiry, translated into radical silhouettes that sit between fashion and textile sculpture. Future punk charged with raw femininity, playful and defiant in equal measure. Each garment is constructed from reclaimed materials, pre-existing fabric carrying traces of past lives, manipulated and transformed through graphic surface work and explorative form. A Weißensee Academy of Arts graduate, Gerte fuses deeply personal creative practice with cultural commentary.
Laura Gerte Founded in Berlin in 2023, Laura Gerte makes clothes for women who already know. The label is rooted in feminist and socio-cultural inquiry, translated into radical silhouettes that sit between fashion and textile sculpture. Future punk charged with raw femininity, playful and defiant in equal measure. Each garment is constructed from reclaimed materials, pre-existing fabric carrying traces of past lives, manipulated and transformed through graphic surface work and explorative form. A Weißensee Academy of Arts graduate, Gerte fuses deeply personal creative practice with cultural commentary.
AUGUST BARRON
August Barron is a fashion brand & magazine founded by Benjamin Barron & Bror August Vestbø. The magazine was established in 2015 & the first collection was presented in 2019. August Barron's collections are centered around re-contextualizing existing garments & shifting their contexts to depict familiar yet unplaceable characters. The publication & collections continuously respond to each other, exploring parallel themes across both platforms. Formerly under the name ALL-IN, their rebrand is a sign of the brand's 10-year maturity and forays into the more traditional fashion house naming conventions.
August Barron is a fashion brand & magazine founded by Benjamin Barron & Bror August Vestbø. The magazine was established in 2015 & the first collection was presented in 2019. August Barron's collections are centered around re-contextualizing existing garments & shifting their contexts to depict familiar yet unplaceable characters. The publication & collections continuously respond to each other, exploring parallel themes across both platforms. Formerly under the name ALL-IN, their rebrand is a sign of the brand's 10-year maturity and forays into the more traditional fashion house naming conventions.
Prototypes taps into potential that lies idle. Rather than producing new garments, the design collective opts for an approach focused on strategies of up-cycling & repurposing. In three conceptually interwoven lines, Prototypes facilitates a sustainable attitude towards making & wearing fashion. Out with the new & in with the old.
Prototypes taps into potential that lies idle. Rather than producing new garments, the design collective opts for an approach focused on strategies of up-cycling & repurposing. In three conceptually interwoven lines, Prototypes facilitates a sustainable attitude towards making & wearing fashion. Out with the new & in with the old.