Sirloin

If asked, Sirloin’s Mao Usami and Alve Lagercrantz would describe the foundation of their label as ’Stupid Elegance’ — a concise, absurdly beautiful design philosophy, and nothing short of expected from a brand named after a steak cut. Overflowing with cheekiness (of several varieties), gender-blind Sirloin bridges the gap between the traditionally-disconnected categories of innerwear and outerwear, taking intimates and twisting them into inflated, sculpted shells in flagrant pinks and reds. Simultaneously, Sirloin’s creations are as thoughtful as they don’t seem, a collective endeavor to bring undergarments to a new, unprecedented level of consideration. And beneath it all lays a message of bright encouragement: have some fun, embrace your imperfections, and wear your underwear with pride.

Related: Cecilie Bahnsen, Micol Ragni