ACRONYM
Founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, ACRONYM brings a sharp futurist vision to the sphere of mens techwear. The Munich-based brand is known for its cold edge utilitarian designs, minimalist palettes, and versatile, innovative detailing. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, redefining sport utility garments for urban environments. 

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