A new limited-edition collectable merch project based on Aitor Throup’s on-going drawing series ‘The Daily Sketchbook Archives’. TheDSA challenges the conventions of traditional logo branding with its unique numerical visual identity & is Throup’s first ever accessible, gender-neutral, ready-to-wear range of essential wardrobe pieces intended to be worn by everybody.

Each collection features a series of artworks specifically selected & strictly limited to the specific ‘series’ release, making every production piece a collector’s item: once a sketch (and its relative number) is released, it will never be available again. This makes TheDSA an inherently collectable concept, with the ultimate objective being that every single piece appreciates in value over time.