Aitor Throup’s TheDSA

‘TheDSA’ is the new limited edition ‘collectables’ project based on Aitor Throup’s on-going daily drawing series ‘The Daily Sketchbook Archives’. TheDSA offers an alternative to traditional logo branding with its unique numerical visual identity and is Throup’s first ever accessible, gender-neutral, ready-to-wear range of minimal designs intended to be worn by everybody. Each series of TheDSA will feature a collection of artworks from Throup’s daily archives specifically selected and strictly limited to each ‘series’ release, resulting in every production piece being a collector’s item. Once a sketch is released, it will never be available again in a future series, making TheDSA an inherently collectable concept.