Luar is the reversed namesake label of Williamsburg-based Raul Lopez, co-founder of Hood By Air.
Of Dominican descent, Lopez began to design at the age of 12 and was inspired by the downtown New York scene he saw growing up. Lopez wanted to share this energy with his friends who lived in the uptown Washington Heights neighborhoods, where they would frequent Dominican clubs and parties.
The philosophy of Luar lies in the intersection of New York City and Dominican Republic, promoting the constant curiosity of ‘tomorrow’.

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