Victor Barragán is a fashion designer born in Mexico City and currently based in New York City. After studying industrial design at the Universad Nacional Autonoma de Mexico (UNAM) in Mexico City, he decided to start the fashion label YtinifninnitY in 2010. The brand started as an exploration of internet culture, quickly gaining a cult following amongst the net community. The brand was limited to graphic tee shirts, and in order to expand his fashion vocabulary Victor started BARRAGAN in 2014. BARRAGAN is an experimental underground fashion label which plays with gender and identity politics through clothing, questioning our modern-day consumption of fashion, media, and pop culture.