3.Paradis

3.Paradis is a French-Canadian contemporary ready-to-wear brand by Creative Director Emeric Tchatchoua. Established in 2013, the brand was founded on a message of freedom, hope & universalism informed by the journey of life. Central to this is storytelling through the language of symbols which have come to define the brand’s visual signature.

Born & raised in a low income neighborhood of Paris & through his own personal journey Emeric Tchatchoua is inspired by life & its complexity, its challenges, & how we can rise beyond this to become more.

Tapping into his experiences & the feelings they evoked, through fashion as a vehicle, his work spreads a message of unity, liberation, & hope.

This philosophy transcends otherness & the how & why behind that which is broken in contemporary society, & looks beyond this through spiritual & humanist lens - each of us a minority of one, united through this shared experience.

“What does it mean to be human? How can you share a message without words? I am here to change the lives of young people through inspiring them to imagine more, to dream bigger, hope without restraint, & pursue a life of authenticity, ambition, & opportunity”.

Thought-provoking campaigns laced with spiritual & social commentary capture a space juxtaposed between reality & possibility, addressing our lived experience & going beyond this with inspiring & uplifting messages.

The LVMH Prize nominee & Canadian Arts & Fashion Award winner celebrates their 10 year anniversary in 2023.

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