RUI was founded by designer Rui Zhou. RUI is a brand that explores the duality of all things, the relations between matters and beings, always in a more philosophical way. Rui always finds beauty in the imperfection, the unfinished, broken, or even unloved, and we are on a constant study of the space between perfection and imperfection. The softness and careful fragility of Rui’s compositions are met with powerful severity, revealing strength in their delicacy.