John Elliott

Founding a luxury casualwear brand has always been a lifelong process for John Elliot. Together with his business partner Aaron Lavee, Elliot's namesake brand launched in 2012 as a response to the issues within his personal wardrobe. What resulted is a blend of elegance, functionality, and quality. A customized french terry knit exclusive to the brand, along with masterfully developed Japanese fabrics, are constructed into timeless and modern silhouettes, some of which are completed by the utilitarian touch of specialist brands such as Switzerland's Riri. 

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