Born and raised in London, UK with a comprehensive sensibility for graphic design, Geo founded his eponymous design studio in 2010 with a strict focus on balanced and stripped down text-based imagery. 2013-2015 saw Geo's talent applied within Kanye West' creative studio adding an elevated yet minimalist aesthetic to merchandise, packaging and tour branding. Developing his own range of ready-to-wear beginning in 2016, Geo seeks to continually advance his own design philosophy with the intent that each new installment be more ambitious than the last. Geo draws inspiration from utilitarian and unassuming surrounding elements taken from experiences during travel and cross-referencing distant cultures to Londons own iconic streetwear. Continually pushing creative boundaries lies within the core ideology of one of UK's most promising up and coming lines.