NEU_IN is a Korean based menswear brand; its name originates from the German word ‘neu’ which means new, and the Korean word ‘in’ which means person. For every season, the brand presents a new fictional character who will be the narrative focal point of the whole collection. The collections narrate the designer’s past memories and experiences through this fictional character and also include special objects that symbolize the overarching concept of the collection. 


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