Honey Fucking Dijon
Realized in collaboration with Comme des Garçons, Honey Fucking Dijon marks American DJ Honey Dijon’s fashion industry debut. Given the DJ’s decade-spanning omnipresence behind the decks of runway afterparties, Honey Dijon’s foray into apparel design is an intuitive next step in the fulfillment of her artistic vision. As a celebration of both Honey Dijon’s black queer identity and the musical subcultures that shaped her rise to eminence, the label’s output holds true to the unapologetic energy connoted in its expletive-ornamented name. Bold graphics and maxed-out colorways beckon a pivot away from electronic music’s sombre trappings, while the label’s pictogram-meets-monogram logo functions as a succinct visual synthesis of Honey Dijon’s icon status.