Oude Waag
Oude Waag, a Shanghai-based fashion brand established in 2017, draws its name from the historic 17th-century weigh house in Amsterdam, symbolizing its dedication to redefining standards in Chinese luxury. Led by creative director Jingwei Yin, who honed his craft through education at Central Saint Martins and Royal Academy of Art and his experience working with Haider Ackermann and Hussein Chalayan, Oude Waag is swiftly emerging as a prominent force in the fashion industry. Yin envisions the brand as akin to keeping a diary, capturing the evolving tapestry of human experiences punctuated by subtle, abstract moments of emotion and intimacy. The brand's aesthetic is characterized by an intellectual and empathetic approach to the interplay between mind, clothing, and body. Yin's affinity for overlooked sources of beauty finds expression in Oude Waag's designs, which are distinguished by sharp cutting, fluid draping, textile innovation, and meticulous attention to detail.
Related: DIDU, Petar Petrov
