Ground Zero

Inspired by 1980s Japan and the vivid grime of Hong Kong's cultural underground, brothers Philip and Eri Chu founded Ground Zero motivated by the mundanity of their respective nine-to-fives. A reinterpretation of streetwear and avant-garde wardrobe is at the core of their collection producing asymmetric and traditional  silhouettes, which, when blended with their unapologetic embrace of pop culture through graphic printing, form what they view as a humorous and controlled mischief aesthetic.

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